trackman - website

After working with the company and getting to know the product, TrackMan asked me to edit and spruce up their website.  Aside from reworking text, I introduced customer quotes throughout the site, targeted to various market segments. Featured prominently on the respective pages, the quotes provide a fantastic and honest appraisal of the product from many of the industry�s leading figures.

Web analytics

Although the company had always had its site being measured by Google analytics, they never took advantage of the information. I proposed giving them a bi-yearly report on their site. The information I now provide them with helps them tailor their international marketing and sales strategy.